Tony Peniche
Partner | Executive Consultant | Marketing & Growth Systems
Tony Peniche is a visionary marketing strategist, brand architect, and business development expert known for his ability to merge creativity with precision execution. His dynamic career spans multiple industries including fashion, photography, product innovation, and entrepreneurship; each shaping his distinctive approach to marketing and leadership.
Recognized early in his career as one of Portland’s top entrepreneurs under 30 by PDX 30, and later as Fashion Designer of the Year by the PFSA, Tony has consistently pushed boundaries in both creative and commercial spaces. In 2014, he patented the Whiskey Element and co-founded Time & Oak, a company that pioneered innovation in the spirits industry. From 2012-2016 Tony owned and operated NXT Industries, a start-up incubator for entrepreneurs where he consulted and helped scale over 400 unique businesses across various industries.
Today, after founding and scaling multiple companies, Tony brings that same inventive spirit to the orthodontic and healthcare industries. As a captivating speaker and marketing consultant, he works nationwide helping practices craft unforgettable brands, expand their influence, and achieve measurable growth.
Outside of work, Tony channels his passion for the outdoors into The PNW Survival Games—a live event competition and unscripted TV series (currently in development) that celebrates strategy, endurance, and innovation.
Expertise includes
- Strategically increasing new patient exams across all four referral pillars: professional, patient, community, and digital.
- Engineering high-impact marketing campaigns that amplify visibility and generate authentic community engagement.
- Designing bespoke marketing programs tailored to each practice’s personality, goals, and local demographics.
- Structuring and streamlining marketing systems into cohesive, data-driven annual calendars.
- Innovating, testing, and optimizing marketing frameworks to deliver consistent, measurable ROI.
- Developing new brands and revitalizing existing ones- refining messaging, visual identity, and communication alignment between analytical and creative teams.
- Mastering online reputation systems. Tony created the #1 Google Review strategy in the U.S., with client offices averaging 300+ 5-star reviews in just 8 weeks- a model adaptable to all major review platforms.