Cindi James
Partner | Executive Consultant | Systems & Operations
Dynamic, driven, and deeply experienced, Cindi James brings over 36 years of orthodontic expertise and a degree in Business Marketing to every practice she transforms. As a Partner and the Director of Training for Peniche & Associates, Cindi has spent more than two decades coaching practices across the U.S. and abroad mastering the business of orthodontics with a focus on practice management, treatment coordinating, marketing, clinical systemization, scheduling efficiency, and team development.
A commanding presence on stage, Cindi has captivated audiences across the U.S., Canada, and Europe as an international lecturer who inspires teams to embrace innovation, master systems, and build the structure that drives sustainable growth and lasting success.
Known for her precision, insight, and results-oriented approach, Cindi combines analytical thinking with an undeniable enthusiasm that energizes entire teams. Her expertise doesn’t just create change, it creates momentum. You’ll cheer when you see what Cindi can do.
Expertise includes
- Orthodontic Practice Management & Growth Strategy
- Treatment Coordinator Training & Case Acceptance Systems
- Marketing Campaign Development & Brand Positioning
- Clinical Systemization & Operational Efficiency
- Scheduling Optimization & Production Flow Design
- Team Culture, Communication & Leadership Development
- Financial Systems, Metrics & Performance Accountability
- Observation Program Development & Patient Retention Strategy
- Lecture Development, Course Creation & Professional Speaking