LeeAnn Peniche
Partner & Founder
Through innovative, proven and proprietary Systems, LeeAnn Peniche has consistently brought smiles to orthodontists for more than 30 years.
As the Founder and President of Peniche & Associates, she has earned a reputation as one of the country’s premier orthodontic consultants who specialize in case acceptance, scripting, marketing and practice systemization. Over 4,000 practices have experienced first-hand her creative outlook, years of expertise and proven track record of success.
LeeAnn’s life has been committed to providing Orthodontists and their practices with the tools and Systems for their continued success through lectures, in-office training as well as her trademarked Treatment Coordinator Intensive PLUS™ Workshop, Office Management Academy™, and Master Marketing Academy™.
Industry impact
- Invented and defined the Treatment Coordinator position in 1989
- Invented and defined the Same Day Start (one-visit exam)
- Brought INVISALIGN into the mainstream. Directed market adoption and expansion programs.
- Helped introduced robotic technologies to the industry with SureSmile
- Defined todays’ ortho KPIs and tracking systems and created the framework for GAIDGE
- Founding investor in OrthoFi
- Co-Founder of Smile For A Lifetime Foundation